I can help small and mid- size companies from India to expand their operations in UK and Europe. The entry barriers in UK and Europe are mostly around consumer safety and well being. If the offerings are of good quality and offered at a competitive price, the required certifications can be obtained in due course of time. It is important to understand that UK and Europe are long plays so any short term quick wins should not be expected.
A recommended approach would be to enter UK and EU with a clear market strategy:
- Identify your leading products and/or services
- Ensure the quality and safety of these offerings and get required approvals / certifications
- Don’t just think of sales, think about service and customer satisfaction.
- Margins may not be high in UK and EU but once an offering has been established, it can become a long term revenue generator.
- Manage your overheads very carefully as margin erosions can be quick and brutal.